DRIVEN: The Book

Business Strategy, Human Actions, and the Creations of Wealth

Authored by Dr. Mark L. Frigo and Joel Litman. DRIVEN is about RETURN DRIVEN STRATEGY™, a framework for business analysis and planning. It has been built on a simple theme: If we can better understand how the success or failure of a business is driven by its plans and actions, then we can greatly improve how we value companies and how we run our businesses.

The framework is the culmination of a major project to study and categorize the root causes of thousands of businesses that have succeeded, failed, or remained in mediocrity, over 20-30 year time periods of performance history. DRIVEN includes explanations, diagnostics, and case studies from the research. Chapters are arranged in the same order as the elements of the Return Driven Strategy framework, making DRIVEN both an interesting read and a valuable guide for ongoing reference.

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